BlogDigital MarketingWhy I Switched To Canva

Why I Switched To Canva

Canva I’m Impressed!

By now, it’s safe to say most people have heard of Canva, and many have used it.

Launched in 2013, Canva is an online design and visual communication platform with a mission to empower everyone in the world to design anything and publish anywhere.

What makes Canva so special?

I must confess, I used to be a die-hard Adobe enthusiast when it came to design, looking down on any other platform.

When I first tried Canva many years ago, I thought it was more for people who had no design skills. However, I jumped back into the world of Canva and I have to say, I am a fan!

Why-I-Switched-To-Canva

The beauty of Canva lies in its simplicity.

With just a few clicks, you can effortlessly craft eye-catching designs that would have taken much longer on other platforms. Designed for both the unimaginative and the highly creative, you can use their designs or create one of your own.

And best of all, everything is done in one place. If you’re juggling multiple design projects for different companies, you can seamlessly switch between them without ever leaving the page.

And gone are the days of scouring the internet for design dimensions because Canva has already taken care of the hard work for us.

Canva for business

Canva’s Pro version has changed the way I share and collaborate with my team members, and I can’t recommend it enough.

While the free version is good, the Pro version brings a range of benefits that make it worthwhile, especially for small business owners and entrepreneurs. Here are some of the features offered in Canva Pro:

  1. Resize designs: Resizing your work across different design types is now a breeze with just a single click.
  2. Stay on brand: Maintaining on-brand content is made simple by uploading your logo and fonts and customising your colour palettes. You can create folders for multiple brands, making ongoing content design for clients a seamless experience as all their brand elements are conveniently stored in one place for easy access.
  3. Templates: The pro version includes an extensive array of free templates to craft and personalise designs for any occasion.
  4. Premium video: Create, edit, and save premium videos for various platforms.
  5. Schedule social: With Canva Schedule, a powerful social media tool, you can enhance your online presence by posting and engaging on popular platforms like Facebook, LinkedIn, Pinterest, and Twitter.
  6. Different levels: Among the best new features is the capability to work with a team and assign different levels for team members, such as administrators, template designers, and regular members. It enables seamless sharing of templates without the need for exchanging links via emails.

Canva has made my life a lot easier, and design and collaboration between my team members have become a lot more streamlined.

Here are some cons

  1. Limitations: Canva does have more limitations compared to Adobe, especially for professional designers who value the flexibility offered by Adobe’s suite of tools. However, Canva has made significant strides, and it now provides a user-friendly environment to create designs that truly align with your brand.
  2. Originality: If you opt for Canva, take care to ensure your designs remain distinct and unique. Due to its widespread popularity, there’s a possibility of encountering lookalike designs created by others. While Canva offers a range of templates and elements to work with, be mindful that others may be using the same resources.
  3. Alignment challenges: Canva is not primarily tailored for professional designers. As such, one of the main challenges you may encounter is the lack of precise control over alignment compared to software like Photoshop, Illustrator, and InDesign, where alignment can be meticulously managed.

Ultimately, the choice between Adobe and Canva depends on your specific requirements and preferences. Adobe’s suite caters to seasoned designers seeking absolute creative freedom, while Canva offers a more accessible and intuitive platform, ideal for crafting designs that resonate with your brand identity.

Created with kindness

There’s another reason to support this amazing company. Beyond its capabilities, the people behind the brand are what really set it apart. The co-founders have pledged to give most of their 30 per cent Canva holding, valued at about $11 billion, to “do the most good we can”. They’ve already given so much to help those in need and continue to do so. If ever there was a company to stand behind, it’s this one.

Canva, I’m impressed!

Canva has come a long way since its inception and will continue to improve. I don’t think all designers should quit using Adobe and jump to Canva, but I do think that Canva can solve a lot of problems for small business owners who need to create a lot of content within the company.

Personally, I’m a fan.

What’s the Next Step?

As a business and marketing coach, I look for ways to help small business owners find success. If you’re unsure of how to use Canva to its full potential, I can help you.

I would LOVE to chat with you. I will show you how you can feel confident using Canva for your business.

Let’s chat!

Lisa Bourke is a digital marketing strategist with a passion for helping brands develop pathways for success online.



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