Lisa-Bourke-Marketing-Coach-Digital-Strategist

A little about me

With over a decade of experience as a digital strategist, I have helped numerous brands and campaigns achieve online success through effective digital strategies. My educational background lies in Advertising and Public Relations, and I’ve had the opportunity to work on both the agency and client side, gaining a comprehensive understanding of every aspect of digital marketing.

Some career highlights

Entrepreneur in Residence

It brings me immense joy to serve as an Activator Entrepreneur in Residence for Future Anything. This exceptional program aims to empower young individuals in designing ingenious, sustainable, and scalable solutions. The culmination of the program is marked by a school-wide 'shark tank' event, where aspiring young minds pitch their ideas, vying for funding and support to bring their ventures to life in the real world.

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Podcast-Guest-Business
Building Doors Podcast

I was fortunate enough to be a guest on the renowned podcast "Building Doors" hosted by Lauren Karan. The podcast caters to individuals who are embarking on a transformative journey in their lives. Whether they find themselves trapped in their current position, seeking guidance on their next steps, aspiring to elevate their entrepreneurial ventures, or simply yearning to gain insights from accomplished entrepreneurs and industry experts, "Building Doors" provides the perfect platform to fulfill these aspirations.

Charity Gala Ball

In addition to serving on the event committee, my company, Content Hive, had the honour of being the esteemed media partners for the 'Night In Greece' Charity Gala Ball. This remarkable event successfully raised over $124,000 for the Children's Hospital Foundation. Our team at Content Hive was entrusted with numerous responsibilities, including crafting the branding elements, creating event collateral, and developing the website.

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Emerging Leaders Speaker

The primary goal of the Emerging Leaders Breakfast Series is to empower aspiring executives by facilitating meaningful connections between industry experts and influential change agents. It was an honour for me to be invited to present at this event, where I shared insights on the topic of building authority and brands on LinkedIn. The occasion, hosted by the remarkable Phillip Di Bella, garnered exceptional reception and left a lasting impact on all attendees.

Save Aussie Supplements

I was the digital strategist behind the "Save Aussie Supplements" campaign to help save Australia’s billion dollar sports and health supplement industry from proposed regulatory reform. With zero advertising budget, a production time of just four days, and a campaign period of two weeks - myself and the team at Adoni Media were able to create a viral campaign, gaining national news coverage and sparking discussion on Parliament floor. The campaign saw one Australian sign up every minute.

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