BlogDigital MarketingHow Are You Tracking Your Marketing Success?

How Are You Tracking Your Marketing Success?

The key to understanding which marketing strategies are effective and which ones are not lies in tracking your efforts. Many people experiment with various marketing approaches, hoping that one will yield positive results. However, without proper tracking, they remain unaware of what’s truly working for them, potentially squandering a significant amount of money on ineffective methods.

You don’t need to delve into intricate technicalities or compile extensive monthly analytics reports to assess your marketing endeavours. Of course, if you have the time and technical expertise, exploring concepts like marketing attribution can be highly beneficial. However, if you’re not inclined in that direction or simply lack the time, you can keep it simple. How can you achieve this?

Get Google Analytics.

Google Analytics is a valuable resource for gauging your marketing effectiveness and gaining a deeper understanding of your customer base. Even if you only review it on a quarterly basis, it can yield significant benefits for your business. With Google Analytics, you can access essential insights into your website’s performance, including data on daily, weekly, and monthly visitor counts, the sources of your traffic, and the average duration of visits. It also provides you with valuable information about which pages on your website are the most popular and which links generate the highest click-through rates.

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What makes Google Analytics truly invaluable is its ability to not only highlight successful aspects of your website and marketing efforts but also identify areas that may be underperforming. This knowledge is instrumental in making targeted improvements to your website, ultimately helping you attract more customers and increase sales.

Create a unique URL

Creating a unique URL is a clever way to understand which parts of your marketing campaign are working. With a unique URL customers can go to the same website or page while using a different URL. By doing this you will know if recent visitors to your website have found you through usual means or through a marketing campaign using that unique URL.

Monitor your social media

In today’s landscape, a significant portion of advertising takes place on social media platforms. Therefore, it’s important to closely monitor your chosen platform to gauge where you’re gaining the most traction. Luckily, there’s a toolbox of free and paid tools at your disposal to help you dive deep into your social media metrics.

By examining metrics such as likes, impressions, views, reach, click-through rates, and bounce rates, you can effectively assess the success of your social marketing campaigns. These insights provide valuable data points that enable you to measure the effectiveness of your social media strategies and make informed decisions for future campaigns. They tell you if you’re hitting the bullseye or if it’s time to adjust your aim.

Adjust your campaigns

By monitoring what’s working and what’s not working you can get a better understanding of the marketing that suits your needs. Marketing does not work the same for everyone, so what works for someone might not work for you. That’s why it’s essential to maintain a keen eye on your analytics, even if you do it on a quarterly basis. This regular assessment allows you to fine-tune and adapt your campaigns and strategies as needed.  Don’t keep doing the same thing and expecting the same results. The whole point of tracking your marketing success is to find what works for you and to keep adjusting and tweaking until you find success.

If you are interested in finding out more about my coaching and consulting packages, reach out today for a chat!

Lisa Bourke is a digital marketing strategist with a passion for helping brands develop pathways for success online.



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