BlogDigital MarketingAre You Caught On The Social Media Hamster Wheel?

Are You Caught On The Social Media Hamster Wheel?

Are you caught up in the never-ending cycle of social media, constantly churning out content without a clear purpose? Many businesses prioritise merely having a presence on social media, losing sight of the fundamental rule in business: quality outweighs quantity.

Let’s break this down:

You don’t have to be on every platform.


You can free yourself from the pressure to be present on every single social media platform.

Take a deep breath and step back for a moment.

Here’s a revelation: it’s perfectly fine not to be everywhere.

This is especially true for smaller brands that face limitations in time and resources, making it challenging to consistently produce quality content across numerous platforms.

Simply resorting to a copy-and-paste approach across all sites will only lead to subpar results. So, which platforms should you prioritise?

The answer lies in understanding your customers’ whereabouts, not merely focusing on where you receive the most likes.

Look for the platform that truly drives conversions for your business.

If, for example, Instagram is where you engage most effectively with your target audience, then that’s the platform to focus on. Rather than stretching yourself thin by trying to maintain a presence everywhere, invest your time and efforts in truly mastering and harnessing the potential of this chosen platform.

Use the platforms well.

Now that you’ve realised the freedom of not needing to be present on every single platform, you can now fully maximise the ones you’ve carefully chosen. It’s time to unlock their true potential.

This involves captivating your audience, providing them with valuable content that enhances their lives, showcasing the authentic personality of your brand, and, most importantly, finding innovative ways to transform them from mere viewers into loyal customers.

Remember, when it comes to metrics, don’t get too caught up in the wrong sort of data and analytics. It’s all about tracking actionable data.

You need a social media plan.

Having a well-defined strategy is crucial for successful marketing, and the same applies to your social media content.

Many individuals start with promising ideas for their platforms but end up losing momentum due to being overwhelmed or too busy.

Social media can be a powerful tool for engaging your customers if you consistently deliver value.

It also provides an excellent opportunity to showcase your brand’s unique personality.

However, it’s important to approach it strategically and have a plan in place to avoid being consumed by its demands. I highly recommend prioritising marketing efforts that yield tangible results and leveraging them to create compelling social media content.

For instance, regularly creating optimised and distinctive blog posts for your website can significantly boost its ranking on search engines like Google.

You can then repurpose this content into bite-sized pieces to share on your social media platforms and even send out a monthly email newsletter to your database.

By aligning your marketing and social media strategies, you can maximise their impact while maintaining a manageable workload.

When it comes to marketing, it’s important to identify what works best for your business and stay committed to it. It’s common for many entrepreneurs to fall prey to the “shiny object syndrome,” scattering their marketing efforts in all directions without achieving substantial results.

It’s important to remind yourself that being present on every platform is not a necessity. Instead, focus on being where your customers are.

While establishing a social media presence is valuable for brands, it should not consume an excessive amount of your time if it yields minimal results. Prioritise your marketing efforts wisely, ensuring that your time and resources are invested in strategies that truly drive meaningful outcomes.

Social media can be fun. It can also be highly impactful. Just use it wisely, have a good plan in place, and don’t get overwhelmed.

If you want to re-asses your marketing efforts and get off the hamster wheel you may be interested in my marketing coaching options.

Or, if you want to get your social media working for you, not against you, I can help with developing a 3, 6 or 12 month social media plan, templates, and training on using social media scheduling tools so you can get back to business while the socials take care of themselves! Click here to book a chat and find out more.

Lisa Bourke is a digital marketing strategist with a passion for helping brands develop pathways for success online.

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