Passionate about life, family, wellness, yoga, and of course, marketing...
With over a decade of experience as a digital strategist, I have helped numerous brands and campaigns achieve online success through effective digital strategies.
Although my educational background lies in Advertising and Public Relations, I have had the opportunity to work on both the agency and client side, gaining a comprehensive understanding of every aspect of digital marketing.
In 2020 I founded Content Hive and grew it into a successful content marketing agency which it remains today; and in 2024 I stepped back from the day to day running of the business to embark on a new challenge and I am now the eCommerce Brand Manager for a global wellness brand.
I have always been passionate about showing others how to achieve success online and you can follow my content on my blog, socials, or at one of my upcoming events.
Some career highlights
It brings me immense joy to serve as an Activator Entrepreneur in Residence for Future Anything. This exceptional program aims to empower young individuals in designing ingenious, sustainable, and scalable solutions. The culmination of the program is marked by a school-wide 'shark tank' event, where aspiring young minds pitch their ideas, vying for funding and support to bring their ventures to life in the real world.
I was fortunate enough to be a guest on the renowned podcast "Building Doors" hosted by Lauren Karan. The podcast caters to individuals who are embarking on a transformative journey in their lives. Whether they find themselves trapped in their current position, seeking guidance on their next steps, aspiring to elevate their entrepreneurial ventures, or simply yearning to gain insights from accomplished entrepreneurs and industry experts, "Building Doors" provides the perfect platform to fulfill these aspirations.
In addition to serving on the event committee, my company, Content Hive, had the honour of being the esteemed media partners for the 'Night In Greece' Charity Gala Ball. This remarkable event successfully raised over $124,000 for the Children's Hospital Foundation. Our team at Content Hive was entrusted with numerous responsibilities, including crafting the branding elements, creating event collateral, and developing the website.
The primary goal of the Emerging Leaders Breakfast Series is to empower aspiring executives by facilitating meaningful connections between industry experts and influential change agents. It was an honour for me to be invited to present at this event, where I shared insights on the topic of building authority and brands on LinkedIn. The occasion, hosted by the remarkable Phillip Di Bella, garnered exceptional reception and left a lasting impact on all attendees.
I was the digital strategist behind the "Save Aussie Supplements" campaign to help save Australia’s billion dollar sports and health supplement industry from proposed regulatory reform. With zero advertising budget, a production time of just four days, and a campaign period of two weeks - myself and the team at Adoni Media were able to create a viral campaign, gaining national news coverage and sparking discussion on Parliament floor. The campaign saw one Australian sign up every minute.
